Viet Nam is not a war, Viet Nam is the country
The owner of a 40-year-old bread shop reveals the secret to selling 2,000 loaves a day
At 9 p.m., the bakery on Vo Thanh Trang Street (Tan Binh District, Ho Chi Minh City) was bustling with people coming in and out. At the counter, 7 employees take turns running tables to serve customers.
“Sell at any price, everyone can eat”
“Please help me line up, wait 2 minutes and get bread right away,” a store employee said loudly, then smiled happily.
Ms. Nguyen Ngoc Diep (73 years old, owner of a bakery) sat on a plastic chair, always raising her hand and quickly reminding the waiter: “Don’t be careless. That guy sells lottery tickets, give him a little more meat.” , only 10,000 VND per loaf”.
Suddenly, the basket that was just full of bread was empty. Ms. Diep said that every day the store sells 2,000 loaves from 6 a.m. to midnight. To achieve that sales, owner U80 said she relied on a family secret.
Not as crowded in the morning as other places, Mrs. Diep’s bread shop is often busy in the evening because most of the workers are familiar customers.
She said, in the past, when Bay Hien weaving village was still active, the bakery sold far more than 2,000 loaves of bread a day, because the weavers regularly bought bread for workers to eat overtime. Later, even though the weaving village had only a few scattered production households, she still maintained her regular customers who had eaten here for decades.
“I sell at any price, even 5,000 or 7,000 VND/loaf. Because my customers are usually manual workers with low income, I sell so that everyone can eat. I sell a full loaf of bread. The price is 12,000 VND, there’s not much meat inside like other places, customers still feel full and don’t get bored,” Ms. Diep shared.
Ms. Loi (50 years old), an employee at the restaurant, said she has “senior” over 30 years of eating bread here. “Mrs. Diep’s bread is delicious, high quality, and cheap. My whole family likes it. Every night I bring my children to buy it,” the customer shared.
Being a regular customer for so long that he can’t remember how many years, Mr. Trung (residing in Tan Binh district) still keeps the habit of buying 30-40 full loaves of bread for workers every overtime night.
“We are used to eating here, but changing to another place is strange. The owner is kind and sells cakes at reasonable prices, so we have been loyal customers and have supported them for many years,” Mr. Trung said.
“This job is very fun”
Ms. Diep admitted that “this job is very happy”. The shop only needs to invest in buying cabinets, and just call for the ingredients. Once the goods are sold out, the payment will be made in one go,” said owner U80.
She also mentioned many family secrets for success today. Even though at first she struggled alone with the bakery and built the family business, Ms. Diep said she never felt sorry for herself.
“Selling bread is a family business that my parents left behind. Later, I told my children and grandchildren to love and keep their job because every job is hard, not to give up when they find it difficult. This job is so good that my family is as successful as today,” Ms. Diep said.
The bakery business has followed her family for decades, since the most difficult days, the whole family of 13 children relied on bread. As the 5th child in the family, at the age of 10, she followed her parents’ bread cart around Ho Chi Minh City, earning “three piles and three dong” to feed the whole family of 15 people.
The whole family worked hard, regardless of rain or shine, throughout Saigon to gradually have a prosperous and prosperous life. Witnessing her parents’ tears, she cherished her family’s traditional profession even more.
In 1986, she invested her own capital of 1 tael of gold to buy a glass cabinet, following her parents’ business of selling bread. From a small bread cabinet that no one cared to look at, it took Mrs. Diep 1 year to have a stable number of customers.
Thanks to her compassion and enthusiastic attitude toward customers, she has been loved and supported by people in the area for many years.
The walking bread cart was later converted into a large bakery. Thanks to that, poor Mrs. Diep prospered, bought a house, and together with her children and grandchildren continued the family business.
“I chose to sell bread because it is a dish close to Vietnamese people, easy to eat and affordable. This rustic dish has fed my family for 3 generations. Now, I have a full life but The children are still having difficulties, so I passed the job on to my daughter and grandchildren,” Ms. Diep confided.
She is old and cannot stand for long, but Ms. Diep is still regularly present in front of the bread shop from 9pm until the shop closes. She said, she wants to make sure everything is perfect, each loaf of bread must maintain its quality when it reaches the customers.
“For me, business must have a heart to be successful. Customers come here, some have been in business for 10 years, 20 even 30 years. They have trusted and loved us so much, it is our responsibility. I just bring the best, showing appreciation for the profession that has raised me,” Ms. Diep confided
($1=24,000 VND)
Photo,Video: Internet
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The owner of a 40-year-old bread shop reveals the secret to selling 2,000 loaves a day
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